a southern dress boutique located in huntsville, alabama
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Meet Lois Ann

Lois Ann Reed Marin is a long-time Huntsville girl with a passion for style, fabric, and elegance. She majored in Apparel Merchandising and Design at Auburn University and went on to manage boutiques and produce fashion shows in Charleston, SC and Destin, FL. After returning home to Huntsville to work in the fashion industry and help local women and men with their clothing, she saw the need for a wardrobe consulting service.

She wanted to offer a service to help people all ages and professions find the perfect look for their personalities, preferences, and lifestyles! She is thrilled to have been able to turn her passion into a career of helping others feel confident about their style!  

Her Approach 

Lois Ann believes that a very large part of looking great is feeling confident! She feels that confidence comes from being educated regarding what cuts, styles, and colors are correct for each individual person. The fit of a garment is the most important part of an ensemble, it can make or break a great look! 

"Fashion is architecture; it is a matter of proportions." -Coco Chanel

She urges clients to understand their body types and what works best for their figures and not someone else's. Many times we see trends or a look on someone else and try to duplicate that look. She encourages clients to take a look and make it their own! 

"The best color in the whole world is the one that looks best on you!" -Coco Chanel

As the great designer Yves Saint Laurent once said, "Fashions fade, but style is eternal." Her goal is to help clients combine what they like with what looks best on them, and turn it into a style that will last forever!